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Hoardings Campaign
A multi-site hoarding campaign engineered for maximum daily impressions along Bangalore's most-watched commuter corridors.
HoardingsOuter Ring Road
- Client
- UrbanEdge Retail
- Year
- 2025
- Duration
- 6 Months
- Location
- Outer Ring Road, Bangalore
- Type
- Roadside Hoarding
- Dimensions
- 48 ft × 20 ft
- Illumination
- LED Front-Lit
- Material
- Vinyl flex on MS structure
- Quantity
- 12 sites across South & East Bangalore
- Visibility
- ~3.2M weekly impressions

Engineering high-recall roadside visibility for UrbanEdge across the daily commute.
We mapped sightlines, dwell time and signal patterns across South and East Bangalore before recommending the final site mix. The objective was to build consistent brand recall on the daily commute — not just one large impression, but the same audience seeing the brand at three or four points across their route.
Each placement is documented with site photographs, dimensions and lighting checks so the campaign can be audited at any point in its run. Material specification, mounting hardware and illumination spec are tuned for the local site condition.



