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Hoardings Campaign

A multi-site hoarding campaign engineered for maximum daily impressions along Bangalore's most-watched commuter corridors.

HoardingsOuter Ring Road
Client
UrbanEdge Retail
Year
2025
Duration
6 Months
Location
Outer Ring Road, Bangalore
Type
Roadside Hoarding
Dimensions
48 ft × 20 ft
Illumination
LED Front-Lit
Material
Vinyl flex on MS structure
Quantity
12 sites across South & East Bangalore
Visibility
~3.2M weekly impressions
Roadside hoarding campaign

Engineering high-recall roadside visibility for UrbanEdge across the daily commute.

We mapped sightlines, dwell time and signal patterns across South and East Bangalore before recommending the final site mix. The objective was to build consistent brand recall on the daily commute — not just one large impression, but the same audience seeing the brand at three or four points across their route.

Each placement is documented with site photographs, dimensions and lighting checks so the campaign can be audited at any point in its run. Material specification, mounting hardware and illumination spec are tuned for the local site condition.

Site survey detail
Installed hoarding
Night-time visibility