Transit Media
A rolling visibility programme built around Bangalore's high-footfall transit routes, designed for repeat exposure throughout the day.
TransitBMTC
- Client
- Horizon Foods
- Year
- 2025
- Duration
- 4 Months
- Location
- Bangalore Metropolitan Area
- Type
- Transit Media — Bus & Auto Wraps
- Dimensions
- Full bus body + auto canopy panels
- Illumination
- Non-lit (daylight visibility)
- Material
- Cast vinyl wrap, weather-grade laminate
- Quantity
- 48 buses + 220 autos
- Visibility
- ~4.8M weekly impressions across commuter routes
Putting the Horizon Foods brand on every commuter route in the city.
Transit media works because the message travels. We coordinated fleet branding across selected commuter routes, sequencing schedules so the brand surfaced at peak hours along the busiest stretches. Compliance, vehicle quality control and weekly visibility audits were managed end-to-end.
Each placement is documented with site photographs, dimensions and lighting checks so the campaign can be audited at any point in its run. Material specification, mounting hardware and illumination spec are tuned for the local site condition.
